Luma Vale · lumavale.example
Profitable growth, at a glance.
to
data through 22 Oct 2026
Gross sales
€83,755
Complete imported period · 83.8% of €100,000 benchmark
Contribution margin
€51,319
74.1% of net sales
Orders
891
1,358 units sold
Average order value
€94
Gross sales / unique order
Latest month
€7,002.46
-14.2% vs prior month
Decision signal
FocusLoading selected-period insight.
Discount rate
5.2%
€4,622 given away · 41.6% of orders
Units per order
1.52
1.34 lines per order
Margin per order
€58
Contribution after cost and VAT
Unit run rate
24
units/week · 50 needed for the unit target
What remains after variable costs
complete periodShipping, fulfilment and payment fees are allocated by order value; advertising by each month’s net revenue. Overhead is not included.
This view shows product margin only. Add fulfilment cost per order, payment fees and monthly advertising in the Settings sheet to see what each product and promotion leaves after them.
Gross sales benchmark
83.8%83.8% of €100,000. Period and product filters do not change this benchmark.
Unit target outlook
At the current pace of 24 units a week, the window closes near 1,238 units: 262 below the 1,500 target, with 70 days left.
At the current pace of 24 units a week, the window closes near 1,238 units: 262 below the 1,500 target, with 70 days left.
Bundle-led revenue
€50,503
60.3% of gross sales
Data integrity
Ready to use1 advisory warnings
Sales momentum
Gross salesContribution marginAfter variable costs
From list price to contribution
complete periodWhere the money goes between list price and contribution.
Product mix
gross salesSales performance
Gross sales
€83,755
After customer discounts, including VAT.
Discount investment
€4,622
5.2% of listed value
Contribution margin
€51,319
74.1% of net sales
Comparable period
€7,002.46
-14.2% vs prior month
Promotion-led sales
—
gross sales after discounts
Discount investment
—
—
Promotion contribution
—
—
Promotion effectiveness
Final allocations, not assumed rates| Discount code | Orders | Gross sales | Discount given | Effective rate | Contribution margin | After variable costs |
|---|
Product economics
Contribution margin excludes VAT
| Product | Units | Gross sales | Contribution margin | Margin % | After variable costs | Break-even discount |
|---|---|---|---|---|---|---|
| Renewal SerumSKU-A | 395 | €26,205 | €16,601 | 76.7% | ||
| Daily DuoSKU-D | 262 | €19,600 | €11,823 | 73.0% | ||
| Complete RitualSKU-E | 232 | €19,598 | €11,974 | 73.9% | ||
| Daily Reset SetSKU-G | 174 | €11,306 | €6,559 | 70.2% | ||
| Barrier BalmSKU-B | 150 | €2,713 | €1,657 | 73.9% | ||
| Cloud CleanserSKU-F | 72 | €2,324 | €1,438 | 74.9% | ||
| Contour StoneSKU-C | 73 | €2,010 | €1,267 | 76.3% |
Inventory health
weeks of cover at the last 90 days’ pace| Product | Stock on hand | Sell-through | Weekly demand | Weeks of cover | Status |
|---|---|---|---|---|---|
| Contour StoneSKU-C | 145 | 87.9% | 8.9/week | 16.4 weeks | healthy |
| Renewal SerumSKU-A | 1,180 | 70.5% | 19.8/week | 59.7 weeks | healthy |
| Barrier BalmSKU-B | 940 | 57.3% | 11.0/week | 85.7 weeks | healthy |
| Cloud CleanserSKU-F | 690 | 61.7% | 4.5/week | 153.0 weeks | healthy |
No SKU is inside eight weeks of cover. Bundle sales are counted against component stock, so pushing a bundle shortens cover on its parts.
Integrity controls
| Unknown SKU | Pass |
| Catalogue price vs charged price | 1 warnings |
| Bundle pricing rules | Pass |
| Discount rule vs line allocation | Pass |
| VAT consistency | Pass |
| Variable cost allocation | Pass |
How discount checking works
The dashboard uses each line’s final allocated discount. In the Excel workflow, its code, percentage, active dates, and final euro allocation are checked against the Promotion rules table. Shopify imports retain their final allocation as the source of truth.